I'm a product designer with experience in UX, visual design, branding and marketing design, and content strategy.
I'm a passionate advocate for the user. I love telling their stories through well-designed products and brands, and have had the privilege of designing products that make a real difference in their day-to-day lives. I love every part of the design process - from research, user flows, wireframing, rapid prototyping, asset production, creating high fidelity mockups, and designing in code.
I feel the best products and brands are created through collaboration, and thrive on a team where ego takes a backseat to doing great work.
Senior Product Designer, Apple | Cupertino, CA — February 2017-Present
Product designer on various products.
Senior UX Designer, Telmate | San Francisco, CA — August 2016-Present
As a member of the UX Design Team, I designed modern communications products for those incarcerated in secure facilities (inmates) and their support systems (friends and family members). My goal was to design intuitive products like video chat and messaging to help inmates maintain strong connections with their loved ones, make their return to society easier by keeping them up-to-date with modern technologies, and reduce their chance of recidivism.
I also worked on products that help jail staff and investigators monitor and manage inmate communications.
I did this by conducting user interviews & researching, and applying the learnings to tell the user's story. I collaborated with other designers and product owners to create user flows, wireframes, high-fidelity mock-ups and interactive prototypes. I then paired with front-end engineers and QA engineers to bring products to market.
Products I have worked on include those for web, mobile, android tablet and custom touchscreen interfaces.
I also worked with the with the Director of UX to build a living style guide in order to keep brand standards and design patterns consistent across all Telmate products.
UX/Visual Designer, Telmate | San Francisco, CA — 2011-2016
As a member of both the Marketing Team and UX team, I worked closely with various teammates to ensure each of our three brands are consistently executed in all marketing collateral (both print and digital), across our multiple marketing websites, and throughout our products.
I worked with other UX designers and engineers to create streamlined, on-brand products for multiple devices, including mobile responsive, mobile native, desktop and custom touch screen devices and tablets. This work included everything from information architecture to ideation, to wireframes, to high-fidelity mockups and workable prototypes.
I designed (and sometimes wrote) landing pages, websites, email and social media campaigns, and in-product ad placements that allow our brands to clearly communicate with their various audiences while cultivating a positive experience for our users. I was often responsible for campaign strategy and measuring campaign success.
Other responsibilities have included android/iOS asset production, brand and identity creation, sales and internal presentation design, printed and digital collateral design, photo retouching, video editing, and project management.
Copywriter / On-Site Technology Coordinator/Researcher, Telmate | San Francisco, CA — 2010-2011
Wrote all marketing and training materials including training manuals, company's first website, data sheets, and sales proposals.
Went onsite to facilities to oversee installation and training of new video visitation technology. Helped onboard users and observed users as they interacted with products. Took notes on what was working and where users were experiencing challenges, and proposed UI and flow changes based on observations.
Freelance Copywriter, Public Bikes | San Francisco, CA — March 2010- April 2010
Worked with company founder to write playful product descriptions for all accessories and clothing for the initial launch of the PUBLIC Bikes website.
Copywriter, Red Bricks Media (RBM) | San Francisco, CA — 2007-2010
Collaborated with various clients to create B2B and B2C marketing content for marketing emails, SEO campaigns, websites, print collateral and more.
Clients included PayPal, Adobe, Academy of Art, DriveSavers, CODA Electric Cars, Samsung
Girl Develop It, Spring 2016
State University of New York at Buffalo, Graduated 2002
Bachelor of Arts (B.A.) in Theatre Arts
UX in Space! vol 2 Meet-up for IxDA, May 2013
Spoke to over 100 designers about the challenges and opportunities involved in designing communication products for inmates and their friends and family. Event Info
User Experience Design, UI Design, Visual Design, Interaction Design, Information Architecture, Content Strategy, Branding, Logo/Identity Development, Creative Brainstorming & Concepting, Client Presentations
Expert proficiency in Sketch, Adobe Creative Suite, Keynote/Pages, Balsamiq, Office Suite, Wordpress, InVision, Excel, JIRA, Confluence, MailChimp, Constant Contact
Intermediate proficiency in HTML, CSS, SASS, iMovies, Audacity, Ad Words, Google Analytics
For full work history and more info about projects and volunteer roles, check out my LinkedIn profile.