These ads were designed to encourage users to download the mobile app. Since users can't create accounts within the app, I worked with a developer to cookie the ads so they will not be shown to a user until they have signed up for an account. I also wanted to balance the fine line of visibility and customer annoyance, so I made sure to include functional logic for the close button and calls to action, so the customer would still see the ad but is able to easily disappear it forever if it doesn't pertain to their needs.
Shield Foundry Identity
Inspired by their love of Agents of Shield and national pride, I designed the logo, collateral and website for this Filipino development firm.
Mobile App Onboarding
These slides are shown to first time users of a smartphone-based GPS monitoring app used to track the location of parolees. The product manager and I worked together to identify the key features to highlight that would ensure successful use of the app.
Leveraged the colorful GO logo to design these friendly error pages for the GettingOut app. The GettingOut app is a secure platform that allows inmates to communicate with their friends and family on the outside.
This is a sampling of the many in-product ads I wrote and designed to drive traffic to various features.
System Generated Emails
This is a small sampling of several system generated emails I designed and wrote for a product which allows loved ones to communicate with inmates. I worked with the developers to identify points in the product where an email notification would be helpful and the marketing team to determine what additional content might be helpful to include. I designed the template to be modular so the developers could easily swap out sections as needed. Since most of the users of this product access it through mobile Android devices, I designed the emails mobile-first.
Came up with this playful concept and designed these branded items for employees.
Lead Gen Landing Page
Another example of an Ad Words landing page I designed. Like the other example, it is often the first exposure they have to the brand and product. I created the content strategy, designed the page, and worked with the sales team to ensure the form captured the right info while still being simple and short enough that potential leads would fill it out. The form is integrated with Salesforce, and the user is incentivized to enter their info with two free datasheets.
Employee Recognition Program Branding
I designed this logo for an internal employee recognition program called "Telmate Rockstars". I wanted to incorporate the company's main logo but add a bit of rock and roll flair.
Logo & Branding
I designed these logos and website for a support organization for people in office management and operations roles at tech companies. The logo is meant to represent their role as the key person keeping the daily operations running and employees happy. The little cog moving the big cog along.
Designed a simple site to introduce new users to an app that allows them to be GPS monitored while on parole by using their smartphone instead of an ankle bracelet. The user will likely create an account in front of their case manager, and will not have a choice in the matter, so the site is meant to be light but informational.
This card is given to inmate upon incarceration with their access code for secure tablets that they can use to communicate with their friends & family, play games, browse a whitelisted internet, and more. Since this is often their first introduction to the product, I wanted to provide them with all the basic info they would need to get themselves and their friends and family started.